Today I discovered this new grocery market called Fresh and Easy. I decided first to check them out on their website and came across a coupon where I could save $6 if I spent $30 or more. I figured it couldn’t hurt to check them out and what a great way to get me in there… give me a coupon!! Well their food was fresh all right, however there was hardly any produce! I was disappointed. Not to mention it was well over priced! Most of their items were freshly prepared and packaged as heat and ready to eat meals. They looked good, but they were not all that healthy (lot of white flour, creamy sauces, high in fat) so again I was disappointed. As I walked up and down every isle I noticed they carried a lot of name brand products and a lot of junk food. As I picked up a can of kidney beans I saw they had sugar in them…. why do you need sugar in kidney beans?!
My over all experience was OK and I saved $6 as I checked out, but in the future I don’t think I will be shopping there. My interpretation of Fresh and Easy is a lot of fresh produce …not a small little corner with apples and avocados and half their shelves filled with processed foods on it. It does full-fill its name of Easy because they do have a lot of premade foods … but just because they are fresh and easy doesn’t mean they are healthy. Lesson for the day: don’t be fooled by the name of something!
P.S. The one cool thing about Fresh and Easy is that all their check out stands are self check out. I do give them props for that!
Here are the stores in San Diego.